Thule introduced the new ProRide model in December 2015. Prior to the launch South Side Agency produced all the promotional material used in the global campaign in over 40 countries. It was an extensive project including video, photo and design elements. The video clips were filmed in the south of Germany and on several locations in Sweden. Even though most of the photo/video material was gathered during the fall we had the weather gods on our side and everything went as planned.
Advertising Agency: South Side Agency
Cinematographer: Erik Pütsep
Photographer: Daniel Ahlgren
Retoucher & designer: Karina Szuter
Athletes: Chris van Dine, Martin Söderström, Aline Bock & Jenny Rissveds
Published: December 2015