When launching the new rooftop cargo carrier Thule Motion XT for the season of 2017, Southside Agency was chosen to produce both photo and film promotion material to be used globally online and in print. This was a large project, spanning over more than six months in 2016 to capture the cargo carriers in several beautiful Swedish and Norwegian locations during both summer and winter.
Advertising Agency: South Side Agency
Photographer: Daniel Ahlgren & Erik Pütsep
Cinematographers: Erik Pütsep & Paul Arthur Lockhart
Retoucher: Karina Szuter
Location Manager: Erik Pütsep
Creative Director: Tina Liselius (Thule)
Published: May/June 2016