Thule Luggage

Branding, Fashion, Photography

The robust bags of Thule Subterra are designed for extended use in sometimes tough conditions. For the 2017 launch book of Thule, Southside Agency decided to use a variety of shoot locations in Sweden, Norway, Denmark and Austria for the photo and film material. The results ended up being used in global campaigns for both print and online.


Advertising Agency: South Side Agency
Client: Thule
Photographer: Daniel Ahlgren, Erik Pütsep & Karina Szuter
Retoucher: Karina Szuter
Location Manager: Erik Pütsep
Creative Director: Tina Liselius (Thule)
Published:  2016