The popular baby strollers Thule Chariot were designed to be used on and off the beaten track so Southside Agency decided to capture its rugged nature in the wide open of the south of Sweden and the mountainous beauty of Norway. The shoot, which ended up being used online and in print promotion globally, was conducted during six intense weeks and featured both photo and film content.
Advertising Agency: South Side Agency
Photographer: Daniel Ahlgren, Karina Szuter & Erik Pütsep
Cinematographers: Erik Pütsep & Paul Arthur Lockhart
Retoucher: Daniel Ahlgren & Karina Szuter
Location Manager: Erik Pütsep
Creative Director: Tina Liselius (Thule)
Published: May/June/August 2016