By Frida EM

Fashion, Photography, Print

The brand By Frida EM is created by the Swedish designer Frida Martinsson. She is producing all her accessories from recycled materials. We did a photoshoot to show off her women’s collection. It was the first official photoshoot for the brand. The theme was confidence and strength.


Advertising Agency: South Side Agency
Client: By Frida EM
Project manager & retoucher: Karina Szuter
Photo: Karina Szuter, Daniel Ahlgren
Makeup & hair: Sofia Boman, Emma Schatz
Models: Natahlee Andersson, Olivia Macsotay
Published: January 2016